Nassau, Bahamas – February 17, 2025 – ViaCarte, a leading payment media company based in The Bahamas and Panama, is pleased to announce the appointment of Ketra Todd as Creative and Marketing Director. In this role, she will lead the creative vision, brand strategy, and market expansion for ViaCarte and its group of companies, overseeing high-impact campaigns and strategic partnerships to strengthen the company’s presence across Latin America, the Caribbean, and beyond. A multidisciplinary professional with a diverse skill set spanning financial services, telecommunications, and public policy, Ketra has built a career rooted in innovation and strategic growth. As the former Director of Marketing at Cable Bahamas Group, she led the company’s marketing, content production, partnerships, brand development, and communications strategies, driving impactful initiatives that reinforced its market position. Previously, she held progressive leadership roles in commercial banking, merchant services, and risk management at Scotiabank, working across The Bahamas, Jamaica, and the Eastern Caribbean. Her experience in public policy further expanded her expertise, providing a macro- level perspective on economic development and governance, where she managed government- led national and local initiatives focused on sustainable development. Ketra holds advanced degrees in Business & Economics and Psychology, bringing a dynamic, strategic approach to leadership, innovation, and marketing. "Creativity in the fintech space is about crafting experiences that feel intuitive, meaningful, and real, transforming technology into something people can trust and connect with," said Ketra."ViaCarte is at the forefront of this evolution, bridging the gap between innovation and accessibility. I’m excited to shape the brand’s creative vision, enhance engagement, and build meaningful connections with institutions and people globally." Ketra’s appointment marks an exciting chapter for ViaCarte as the company continues to enhance its offerings, putting customers at the center of its digital payment evolution.
About ViaCarte: ViaCarte is a world-class payments media company licensed to issue Visa and Mastercard. With high card limits, hybrid card technology, industry-leading cybersecurity, and extensive loyalty benefits, ViaCarte is redefining the payments experience. The company offers white-label card, wallet, and benefit programs, allowing businesses to customize their financial tools to match their brand identity. Supporting payments in over 135 currencies and 111 countries, ViaCarte delivers an intuitive, secure, and seamless financial journey through its advanced API integration, web interfaces, and state-of-the-art infrastructure. For over 15 years, ViaCarte has pushed fintech boundaries, ensuring that every transaction is fast, reliable, and built for the future. For more information, contact at or visit www.viacarte.com or [email protected].
